Pay Per Click Advertising

Put simply, Pay-Per-Click (PPC) advertising (which runs mainly via the Google Adwords programme) is advertising on Google which will drive bookers to your site. PPC is a cost effective and most importantly a very measurable way to drive your booking numbers and see € for € how much revenue is being generated by your advertising.

Pay-Per-Click Advertising is a marketing tool that enables you to place adverts on a search engine such as Google.  Advertisers are only charged when a user clicks on their ad hence the name Pay-Per-Click advertising.

PPC will drive your websit traffic and bookings, by placing your site ahead of other websites in the organic listings. We will provide you with fully transparent reports which show exact spend and return.

Why should you consider PPC for your Hotel?

• PPC Advertising is a good way to get bookers to your hotel’s website to encourage bookers to book directly
• You control how much you want to spend on PPC
• You can see exactly how many bookings are being driven by PPC and what the value of these bookings are
• If you put your hotel name into Google, are your competitors advertising? These are YOUR customers, take them back
• We believe that by working closely with you, we can drive bookings using PPC to your hotel

What does it cost?
The great thing about Pay Per Click Advertising is that you control how much you want to spend on PPC.

P3 will charge a management fee to manage your PPC account (which can be bundled in with your iRes transaction fee which means there is no upfront investment for your business). For this fee, you will receive a monthly report which shows what ads and which strategies are working for your hotel as well as advice from us on how to improve web bookings. Call us to find out what budget we would suggest for your property on 01 2921260.

p3’s Pay Per Click Advertising Experience

• Manage spend between €300 - €12,000 per month on behalf of hotel clients
• Google Adwords Qualified
• Liaise with Google on behalf of clients to ensure that all campaigns are optimised for a maxmimum Return On Investment

p3’s Pay Per Click Advertising Success

Case Study: Large Dublin Based Hotel
Previously no pay per click advertising was done at this property and competitors and third party sites were bidding on key terms for this property. p3 set up a Pay Per Click Campaign over a 4 month period.

Results
4 month period, pay per click advertising had driven over 17,000 visitors to the hotels website which accounted for 20% of all website bookings. In one month alone, PPC bookings accounted for 23% of  all web revenue.

p3: Measurable hotel internet marketing strategies