We are delighted to welcome Killarney Hotels (The Europe, Dunloe and Ard na Sihe) to the p3 platform. All 3 hotels went live on the iRes OWS platform on July 1st.
The project also involved implementing iPublish (p3's content management system) on all three hotel websites, as well as the group website.
New features included the integration of the website booking engine to Opera, using iRes OWS. Additonal functionality was also added to create a customised booking engine.
Congratulations to our client, Carlton Hotel Group, who have been shortlisted for The eircom Spiders 2011 award for Travel, Tourism and Hospitality industry. Redeveloped by p3 in 2010, www.carlton.ie is an important revenue driver for Carlton, one or Ireland's leading hotel groups. The site has been shortlisted for this award as a "... website that displays innovation and ingenuity in the area of online travel,... provides visitors with valuable content, time-saving interactive online booking facilities and a strong return on investment..." Best of luck guys, we'll be keeping our fingers crossed for you! The shortlist includes: Carlton Hotel Group, Discoverireland.ie, Hotel Kilkenny.ie, Kilarneyonamap.ie, Limerick Strand Hotel, Northern Ireland Tourist Board Explore More, Guinnes ...
We’ve recently started “dipping our toes” into remarketing with a select number of hotels clients, and with some impressive results that I’d like to share. I truly believe that remarketing is a very valuable tool for our hotel clients as it allows them to advertise on the google display network, in a very targeted way. So, what is Remarketing? Basically it's a tool available from Google Adwords. It allows you to display ad’s to users, who have already visited your website, when they visit another website within the google network. So, let's take an example. Just say I have booked flights to London and have been shopping around, browsing hotel websites, looking for a place to stay. I’m not ready to book, just taking a look. The ...
We have just signed a major 5 year deal with CTS, one of our key UK clients, and were delighted to see this major export deal for p3 featured in the Done Deals section of the Sunday Business Post yesterday. Done Deals is a dedicated section of the newspaper on which Irish companies can announce major contracts. It's a big step forward for p3 and gives us a solid base on which to build our business over the coming years. See the full story at http://www.thepost.ie/done-deal/irish-firm-wins-major-british-deal-58106.html
When I talk to our hotel clients, lots of them tell me just how much time they and their staff spend updating their facebook business page with offer details, competitions, events and more... But the challenge for everyone seems to be how to ensure this time is spent productively. Finding ways to turn your facebook "likers" into customers is something we all aspire to and giving your Facebook fans a reason to keep liking you is one way to keep them interested. Have you considered offering them exclusive offers, discount rates or a little extra something if they make a booking from your facebook page?. We've spent a lot of time listening to our clients and have developed a plug-in Facebook app that can be instantly deployed on a hotel's facebook page. We're seeing a lot of i ...
A recent report from Exact Targe(posted on bizreport.com) revealed that email is now the main driver of purchases via mobile, and that 16% of smart phone users have made a purchase using their mobile.Over the last 6 months, I've been reading lots of reports and stats published on the growth of smart phone usage and how mobile was set to become the No.1 platform for accessing websites. I have to admit that I took some of it with a pinch of salt, but it really is starting to happen. We have seen big year-on-year increases for a number of key clients, it looks like mobile is here to stay. Converting those mobile visitors is still a challenge however, due to the inherent difficulty of enterng credit card details via a mobile touch pad. We are seeing converisons but at a lower rate ...
With iPhone leading the stampede in mobile internet adoption, developing an iPhone app used to be the the first and most logical step in a hotel group’s mobile marketing strategy. But, with increasing fragmentation in the mobile smart phone market, it seems that things are changing!Some commentators predict that Android will overtake the iPhone, in market share by 2012. Other smart phone brands are becoming increasingly popular including HTC, Samsung, Nokia and Rim. One things seems clear- the increasing fragmentation of the smart phone market means that developing apps is no longer a “one horse race” with cost implications for everyone.The advantages of developing a mobile website rather than an app for each device are signficant for ...