Google Remarketing for Hotels
Posted: 2011-08-24 00:00:00
We’ve recently started “dipping our toes” into remarketing with a select number of hotels clients, and with some impressive results that I’d like to share. I truly believe that remarketing is a very valuable tool for our hotel clients as it allows them to advertise on the google display network, in a very targeted way.
So, what is Remarketing? Basically it's a tool available from Google Adwords. It allows you to display ad’s to users, who have already visited your website, when they visit another website within the google network.
So, let's take an example. Just say I have booked flights to London and have been shopping around, browsing hotel websites, looking for a place to stay. I’m not ready to book, just taking a look. Then, a week later, I’m surfing the web, maybe looking at a news site or checking the weather and I’m presented with a banner ad’ promoting a special offer for a hotel that I just checked rates for, a few days ago. Chances are I’m interested !
This targeted form of display advertising is a great way to increase conversion rates and get people back to your website to book. I’ll let the results speak for themselves! One campaign that we ran, recorded a 25% conversion rate (based on view-through-conversions– that’s people who saw the ad and didn’t click right away but came back to the landing pager later and made a booking). We are also seeing lots of direct conversions (people who click on the ad’ straight away), generating returns-on-investment of > 20:1 And the costs are not prohibitive either. If you'd like to learn more about how you can drive more bookings for your hotel through remarketing, contact p3 at 01-292120 or email:email@example.com