With iPhone leading the stampede in mobile internet adoption, developing an iPhone app used to be the the first and most logical step in a hotel group’s mobile marketing strategy. But, with increasing fragmentation in the mobile smart phone market, it seems that things are changing!

Some commentators predict that Android will overtake the iPhone, in market share by 2012.  Other smart phone brands are becoming increasingly popular including HTC, Samsung, Nokia and Rim.  One things seems clear- the increasing fragmentation of the smart phone market means that developing apps is no longer a “one horse race” with cost implications for everyone.

The advantages of developing a mobile website  rather than an app for each device are signficant for both suppliers and clients. It’s a win-win with lower developments costs, less support and maintenance required, and the advantages of a “one to many” relationship- You develop one site that can be used by all mobile uses accessing your website.  One thing’s for sure, mobile is big and according to some commentators, may soon become the primary device for accessing websites! For more on mobile websites see www.p3.ie/mobile and check out m.juryisnns.com and m.carlton.ie developed by p3.ie

Mobile website vs app- let the debate begin!